James Heal increases presence in Central America

26 May 2017

This week, our Commercial Director, Andrew, and our International Sales Manager, Javier, have teamed up with our local Sales Manager for Central America and the Caribbean, David Alvarez, to exhibit at the Apparel Sourcing Show in Guatemala City.

The Apparel and Sourcing Show is only trade show in Central America that gathers the complete supply chain of the apparel and textile industry, demonstrating their capabilities and competitive advantages, emphasising on the regional trends of the industry and opening new business opportunities with regional partners.

Visitors to the James Heal stand 108/115, have commented on how impressed they are by the ease-of-use and overall design and functionality offered by our new Touchscreen User Interface, explains Andrew:

“The Spanish language option on our Touchscreen User Interface is one of 9 languages available, and was a big hit with visitors. The user-intuitive design meant that visitors were able to operate the instruments and perform tests within minutes of first experiencing the equipment!

It has been encouraging to experience the ambitions that multiple Central American companies have, to upgrade their quality testing to meet and exceed the requirements of major retailers (particularly in performance sportswear).

Interest levels in our range of Testing Instruments and Test Materials were incredibly high, with our Titan5 Universal Strength Tester, Martindale Abrasion & Pilling Tester, TruBurst Bursting Strength Tester and ThermaPlate Colour Fastness & Thermal Stability Tester drawing a lot of attention from attendees."

We are excited to develop our business across Central America, and further cement some of the fantastic partnerships we have started to build across the region.

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